Fresh Atlantic was established in 1992 by Morten Helgesen and
Bente Sannes. We saw a possibility to develop the salmon market, and to concentrate on value added salmon products, while others still were working on whole salmon only.
By developing niche products for the end-user, we achieved access closer to the consumer, and the customers were keen to develop products taylormade for the Asian markets. This started the salmon sashimi processing in Norway at Frøya and Fresh Atlantic were among the front runners in developing markets for these products. Since then it has been an ever growing market for the company.
This way of doing business we have further explored with new sources of supply – whether whitefish from Norway or Chilean salmon.