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The Fresh Atlantic Story
Fresh Atlantic was established in 1992 by Morten Helgesen and
Bente Sannes. We saw a possibility to develop the salmon market,
and to concentrate on value added salmon products, while others
still were working on whole salmon only.
By developing niche products for the end-user, we achieved access
closer to the consumer, and the customers were keen to develop
products taylormade for the Asian markets. This started the
salmon sashimi processing in Norway at Frøya and Fresh
Atlantic were among the front runners in developing markets
for these products. Since then it has been an ever growing market
for the company.
This way of doing business we have further explored with new
sources of supply – whether whitefish from Norway or Chilean
salmon.
All Norwegian products are marketed under the brand STORM SEAFOOD™,
while all the Chilean products are marketed under the brand
OCEAN STORM™.
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